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目 录 摘要.............................................................. 2 copyright paper51.com 前言.............................................................. 3 paper51.com 1、大理州旅游发展现状............................................. 3 copyright paper51.com
1.1自然地理概况…................................................ 4 内容来自论文无忧网 www.paper51.com 1.2交通概况...................................................... 4 copyright paper51.com 1.3旅游区位状况…................................................ 4 内容来自论文无忧网 www.paper51.com 2、二次创业背景下大理旅游业的SWOT分析............................ 4 paper51.com 2.1大理旅游发展优势分析.......................................... 5 http://www.paper51.com 2.2旅游业发展的劣势.............................................. 8 paper51.com 2.3旅游业发展的机遇…............................................ 8 paper51.com 2.4旅游业发展面临的挑战.......................................... 9 paper51.com
3、大理旅游发展对策............................................. 10 内容来自论文无忧网 www.paper51.com
3.1加快旅游基础设施建设......................................... 10 copyright paper51.com 3.2抓好行业管理................................................. 10 paper51.com 3.3进行全方位、多层次的深度开发................................. 10 copyright paper51.com 3.4做强六大旅游商品............................................. 11 paper51.com 3.5充分挖掘旅游资源优势......................................... 11 paper51.com 3.6重新组合景点、景区........................................... 12 内容来自www.paper51.com 3.7提升对大理古城的改造......................................... 12 copyright paper51.com 3.8实施可持续发展............................................... 12 paper51.com 参考文献......................................................... 13 http://www.paper51.com 后记............................................................. 14 内容来自www.paper51.com
paper51.com 云南旅游二次创业背景下大理旅游业SWOT分析及对策研究 内容来自论文无忧网 www.paper51.com
杨伟贤 内容来自www.paper51.com （某某市师范学院旅游与经济管理系，某某市653100） 内容来自www.paper51.com [摘要] 每个旅游区旅游业的发展，它必然存在自身的优势、劣势、机遇和挑战。随着旅游业的蓬勃发展，旅游业之间的竞争日趋激烈。要想在激烈的竞争中取胜，就要科学的分析旅游区自身具备的优势、劣势、机遇和挑战。并在发展旅游的过程中充分的发挥自身的优势，改进存在的不足，把握有利于自身生存的机遇，从而将优势转变为自身的旅游竞争力。为此，本篇论文就针对在云南旅游“二次创业”背景下，对大理的旅游业进行SWOT分析，并提出解决对策。 http://www.paper51.com [关键词] 大理 旅游业 二次创业 优势 劣势 机遇 挑战 对策 内容来自www.paper51.com The Study on SWOT Analysisand Countermeasures of Dali Tourism under the Background of Yunnan Tourism SecondPioneering http://www.paper51.com Yangwei xian 内容来自www.paper51.com (Department of Tourism and Economicsof Yuxi Normal University, Yuxi 653100) http://www.paper51.com
[Abstract] Each tourist areas has its own strengths、weaknesses﹑opportunities and threats During developing tourism. withthe booming of the tourism industry, The compentition becomemore and more fierce. so, It is necessary for each tourist areas toscientifically analyze , It is own strengths﹑weaknesses﹑opportunities and threats, In order to survive the competition . andthen, Start all of those strengths, improve shortages, And hold thoseopportunities benefit thenselves during the process of developing tourism, Inorder to turn strengths into opportunities. As a result , Aim at the base onYunnan tourism second pioneering, Thispaper did SWOT analysis on Dali tourism, And give somestrategies to solve all those problem. [Key words] Dali tourism second pioneering strengths weaknesses opportunities threats countermeasures http://www.paper51.com paper51.com |