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目录 摘要.................................................................................................................................. IV 内容来自www.paper51.com Abstract.............................................................................................................................. V 内容来自论文无忧网 www.paper51.com 一、导言............................................................................................................................. 1 copyright paper51.com
二、旅游业与电子商务的关系............................................................................................. 1 http://www.paper51.com （一）旅游电子商务的概念.......................................................................................... 1 copyright paper51.com （二）旅游业与电子商务的关系................................................................................... 3 内容来自论文无忧网 www.paper51.com
三、开展旅游电子商务对云南旅游业的积极作用................................................................. 3 http://www.paper51.com （一）对云南旅游管理部门的积极作用........................................................................ 3 http://www.paper51.com 1、降低地区政府旅游宣传费用.............................................................................. 4 copyright paper51.com
2、扩大地区的旅游知名度..................................................................................... 4 内容来自论文无忧网 www.paper51.com
3、提高办公效率................................................................................................... 4 内容来自www.paper51.com （二）对旅游企业的积极作用...................................................................................... 5 内容来自www.paper51.com 1、降低旅游营销成本............................................................................................ 5 copyright paper51.com
2、适应游客的个性化需求..................................................................................... 5 内容来自www.paper51.com 3、促进行业间信息共享........................................................................................ 6 paper51.com （三）对旅游者的积极作用.......................................................................................... 6 内容来自www.paper51.com
1、便捷获取旅游信息............................................................................................ 6 内容来自论文无忧网 www.paper51.com
2、加大出游的自主选择........................................................................................ 7 paper51.com 3、降低出游成本................................................................................................... 7 http://www.paper51.com 四、云南旅游业开展旅游电子商务存在的问题..................................................................... 8 内容来自www.paper51.com （一）政府部门方面.................................................................................................... 8 内容来自论文无忧网 www.paper51.com 1、旅游电子商务硬件条件建设相对落后................................................................ 8 http://www.paper51.com 2、发展旅游电子商务政策法规不完善................................................................... 9 copyright paper51.com
（二）旅游企业方面.................................................................................................... 9 内容来自www.paper51.com 1、旅游企业旅游开展旅游电子商务意识不强......................................................... 9 内容来自论文无忧网 www.paper51.com
2、网上支付手段不完善、安全性没有保障.......................................................... 10 copyright paper51.com
3、资源整合共享性差.......................................................................................... 10 内容来自论文无忧网 www.paper51.com 4、旅游网站同质化严重、缺乏个性服务.............................................................. 10 paper51.com
5、人才瓶颈问题................................................................................................. 10 paper51.com
五、云南发展旅游电子商务的对策..................................................................................... 11 内容来自论文无忧网 www.paper51.com （一）政府部门.......................................................................................................... 11 copyright paper51.com 1、发挥政府的协调和组织功能，完善旅游信息化的基础建设............................... 11 内容来自www.paper51.com 2、引导旅游企业调整发展模式，走“先信息服务后商务”的道路........................ 11 内容来自www.paper51.com 3、积极开展旅游电子政务................................................................................... 12 内容来自www.paper51.com （二）旅游企业.......................................................................................................... 12 http://www.paper51.com 1、进行旅游信息资源整合共享，实现联盟化、网络化经营.................................. 12 copyright paper51.com 2、加快旅游电子商务网站建设，提供有吸引力的服务内容.................................. 13 内容来自www.paper51.com 3、确定目标市场，积极开拓旅游电子商务市场，稳定良好的客户关系................ 13 paper51.com 4、积极引进和培养旅游信息管理和旅游电子商务人才......................................... 14 http://www.paper51.com 六、结束语........................................................................................................................ 14 copyright paper51.com 参考文献........................................................................................................................... 15 内容来自论文无忧网 www.paper51.com 致 谢............................................................................................................................... 16 内容来自www.paper51.com paper51.com |