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目 录 1 前言............................................................................................................................. 1 内容来自www.paper51.com
2 罗平县蜂产业发展概况............................................................................................... 1 copyright paper51.com
2.1蜂产品的现状................................................................................................................................................. 1 内容来自www.paper51.com
2.2 蜂产品生产企业发展状况.......................................................................................................................... 1 内容来自www.paper51.com 3 罗平县蜂产品存在的问题........................................................................................... 1 http://www.paper51.com 3.1产品问题突出................................................................................................................................................. 1 paper51.com 3.1.1生产技术不高........................................................................................................................................ 1 copyright paper51.com 3.1.2品牌意识不强，管理人员能力不足................................................................................................. 1 内容来自论文无忧网 www.paper51.com 3.1.3质量问题................................................................................................................................................. 1 http://www.paper51.com 3.1.4蜂产品包装和宣传没有充分挖掘罗平文化.................................................................................... 1 内容来自www.paper51.com 3.2价格不合理..................................................................................................................................................... 1 http://www.paper51.com 3.3渠道选择不当................................................................................................................................................. 5 paper51.com 3.4促销方式单一................................................................................................................................................. 6 paper51.com
3.5市场混乱，没有真正意义上的龙头企业................................................................................................. 1 copyright paper51.com 4 罗平县蜂产品的发展机会........................................................................................... 7 paper51.com 4.1 市场需求大、潜力大................................................................................................................................... 7 http://www.paper51.com 4.2 借助旅游品牌“油菜花节”...................................................................................................................... 1 http://www.paper51.com
5 罗平县蜂产品的解决对策........................................................................................... 1 内容来自论文无忧网 www.paper51.com 5.1争取政府支持，维护和规范市场秩序...................................................................................................... 1 paper51.com 5.2培育龙头企业，搞好蜂产品加工生产销售一体化................................................................................ 9 内容来自www.paper51.com 5.3实施科学的营销策略.................................................................................................................................... 1 内容来自www.paper51.com
5.3.1制定行业联盟，实行统一标准，确保产品质量........................................................................... 1 copyright paper51.com
5.3.2树立产品品牌，提升品牌价值.......................................................................................................... 1 内容来自论文无忧网 www.paper51.com 5.3.3完善营销渠道，缩短产品销售.......................................................................................................... 1 内容来自www.paper51.com 5.4开展多元化促销，提高产品影响力.......................................................................................................... 1 paper51.com 5.4.1 制定适应的广告策略.......................................................................................................................... 1 内容来自论文无忧网 www.paper51.com 5.4.2 实现多样化促销方式.......................................................................................................................... 1 paper51.com 6 总结............................................................................................................................. 1 内容来自www.paper51.com
参考文献......................................................................................................................... 1 内容来自www.paper51.com 致 谢............................................................................................................................... 1 内容来自论文无忧网 www.paper51.com 摘 要 copyright paper51.com
罗平县蜂产品独具地方特色，近年来发展较快。但随着市场的扩大，质次价低的产品大量充斥市场，严重影响了产品的声誉和形象，导致产品的滞销和市场份额的减少。本文通过对罗平县蜂产品的现状进行分析和研究,针对蜂产品的营销现状，采用访问法、观察法和实地调查等方法，分析产品生产和营销中存在症结，以期探索符合罗平蜂产品的营销对策，塑造罗平蜂产品绿色、环保、健康的品牌形象，培育一个无年龄、职业、地域界限的忠实消费群体，拓展市场，从而把蜂产业打造成当地产业链中重要环节，促进罗平县域经济的发展。 paper51.com |