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客户回访管理

客户回访管理系统

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摘 要

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由于现代企业的诸多环境因素,企业在处理与外部客户回访的关系时,越来越感觉到没有信息技术支持的客户回访管理力不从心,网上客户回访管理系统应运而生。客户回访管理系统对企业业务流程的重组整合用户信息资源,以便有效的方法来管理客户回访关系,在企业内部实现信息和资源的共享。客户回访管理系统在系统设计上以帮助企业的主管人事管理的部门提高工作效率,实现企业客户回访的信息管理以及管理的系统化、规范化和自动化为最终目的。因此,利用网络管理,使企业在提高效率、拓展市场和保留客户回访三方面大大改进,对于提升竞争的优势,有着重大的意义。    本文介绍了客户回访管理系统的实现方法。目的在于让大家共享学习和运用这一语言的体会和收获。本系统是Internet/Intranet环境下面向电子商务的客户回访管理,通过企业管理技术、电子商务和信息技术的高度集成,讨论了客户回访管理系统的系统构架、系统的工作方式和数据库设计意义。通过数据库、数据源、ASP代码,进行对客户回访管理系统的实现,并对客户回访管理系统的发展进行展望。帮助企业在全球经济一体化的激烈市场竞争环境中,建立以市场、客户回访为中心的管理体系,有效管理企业与客户回访之间的关系,提高客户回访忠诚度,实现客户回访价值的最大化。从而提高企业的核心竞争力。

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关键词:客户回访管理,CRM,ASP,数据库,管理系统,B/S结构 内容来自论文无忧网 www.paper51.com

Abstract

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As aresult of modern enterprise's many environmental factor, enterprise whenprocessing with exterior customer relations, more and more felt to does nothave the information technology support the customer relations management tolack the ability to do what one would like, on the net the customer managementsystem management system arises at the historic moment. Customer managementsystem management system to enterprise service flow reorganization conformityuser information resources, in order to the effective method manages thecustomer relations, in enterprise interior realization information andresources sharing. The customer management system management system by helpsthe enterprise in the system design the manager personnel management departmentto enhance the working efficiency, the realization enterprise customer informationmanagement as well as the management systematization, the standardization andautomatically changes into the final goal. Therefore, the use networkmanagement, causes the enterprise to enhance the efficiency, to develop themarket and the retention customer three aspects improves greatly, regarding thepromotion competition superiority, has the significant significance. 内容来自www.paper51.com

Thisarticle introduced the customer management system management system realizationmethod. The goal lies in lets everybody sharing study and utilize this languagethe experience and the harvest. This system is Internet/Under Intranetenvironment to electronic commerce customer relations management, throughbusiness management technology, electronic commerce and information technologyhigh integration,Discussed the customer management system management systemsystem skeleton, the system work way and the database design significance.Through the database, the data pool, the ASP code, carries on to the customermanagement system management system realization, and carries on the forecast tothe customer management system management system development. The helpenterprise in the whole world economic integration intense market competitionenvironment, establishes take the market, the customer as the centralmanagement system, effectively manages between the enterprise and the customerrelations, enhances the customer loyalty, the realization customer valuemaximization. Thus enhances the enterprise the core competitive power. http://www.paper51.com

Key word: The customer relations management,CRM, ASP, the database, the management system management system, B/S structure

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目 录 http://www.paper51.com

摘 要. II copyright paper51.com

Abstract III

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前 言. 2

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1.1 背景. 2

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1.2  技术要求. 3

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第一章 绪 论. 5

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第二章  系统的设计目标. 7 paper51.com

第三章  系统设计相关原理. 9

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3.1 ASP技术介绍. 9 copyright paper51.com

3.3 VBScript介绍. 15 内容来自www.paper51.com

3.4适应Internet时代需求的B/S体系架构. 17 http://www.paper51.com

第四章  系统总体设计. 20

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4.1基本简介. 20

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4.2 系统结构图. 21 paper51.com

4.3 详细设计. 21 内容来自论文无忧网 www.paper51.com

第五章 系统实现. 25 内容来自www.paper51.com

5.1 用户登录界面图. 25 http://www.paper51.com

5.2资料查询界面图. 26 http://www.paper51.com

5.3 基本资料界面图. 26 copyright paper51.com

5.4  权限设置管理界面图. 27 copyright paper51.com

结束语. 28

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致 谢. 33

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参考文献. 34

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