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摘 要 商业广告作为现代生活的重要组成部分，以它的独特魅力，对社会经济的发展起着推动作用，在商品进出口中，充当着越来越重要的角色。广告不仅可以说服客户去消费，而且也已逐渐成为一个社会交流的必要手段。 内容来自www.paper51.com 这篇文章从韩礼德的人际功能对英语商业广告进行分析。通过举例分析了大量的商业广告，阐述了人际功能在英语广告中的应用。英语广告的人际分析有助于学生的英语阅读与写作教学，让学生把握语法和话语意义特别是人际意义的关系，并且能够正确分析作者和读者的潜在的人际关系。 内容来自论文无忧网 www.paper51.com 关键词：英语商业广告; 韩礼德；人际关系 http://www.paper51.com Contents 内容来自论文无忧网 www.paper51.com Statementof Authorship.............................................................................................................. ⅰ 内容来自论文无忧网 www.paper51.com
Acknowledgements....................................................................................................................... ii copyright paper51.com Abstract....................................................................................................................................... iii 内容来自论文无忧网 www.paper51.com 摘 要....................................................................................................................................... ⅳ http://www.paper51.com
Contents....................................................................................................................................... v 内容来自论文无忧网 www.paper51.com 1. Introduction............................................................................................................................ 1 paper51.com 1.1Background Information………………………………………………………………...1 http://www.paper51.com
1.2 The Significanceof This Research………………….……….............................................. 2 内容来自www.paper51.com 2. Literature Review…………………………………………………………………………..2 内容来自www.paper51.com
2.1 TheDefinition of Commercial Advitisement......................................................................... 3 http://www.paper51.com 2.2 A BriefIntroduction to Halliday's Interpersonal Metafunction............................................... 5 paper51.com 2.3 PreviousStudies of Intrepersonal Meaning in Advertisement................................................ 5 内容来自论文无忧网 www.paper51.com
3. Research Methodology..................................................................... ………………………5 内容来自www.paper51.com 4. Mood andInterpersonal Meaning in Commercial Advertisement..................................... 6 http://www.paper51.com
4.1 A Brief Introductionto Mood System.................................................................................. 6 paper51.com 4.2 Mood Analysisof English Commercial Advertisement.......................................................... 7 内容来自www.paper51.com 4.2.1 Speech Roles and Speech Function of Advertisement……………………………...7 http://www.paper51.com 4.2.2 Types of Mood and Major Elements in Mood System……………………………..9 paper51.com 5. Modality andInterpersonal Meaning in Commercial Advertisement.............................. 11 内容来自论文无忧网 www.paper51.com
5.1 A Brief Introductionto Modality System............................................................................ 11 http://www.paper51.com 5.2 ModalityAnalysis of English Commercial Advertisement.................................................... 12 paper51.com
5.2.1 Modalisation Analysis…………………………………………………………….12 内容来自www.paper51.com 5.2.2 Modulation Analysis………………………………………………………………13 paper51.com
6.Conclusion…………………………………………………………………………………14 内容来自论文无忧网 www.paper51.com |